Beyond advertising: creating value through all customer touchpoints
- Author
- John WileySons.Wharton Future of Advertising Program.Hays, CatharineWind, Yoram
- Publisher
- Wiley
- Language
- English
- Year
- 2016
- Page
- XXIV, 261 s. : il. ; 24 cm
- ISBN
- 9781119074229,1119074223
- File Type
- pdf
- File Size
- 4.4 MiB
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