Advertising: An Integrated Marketing Communication Perspective
- Author
- Belch, George E.Belch, Michael A.Kerr, GayleWaller, DavidPowell, Irene H.
- Publisher
- McGraw-Hill Connect
- Language
- English
- Edition
- 4
- Year
- 2020
- ISBN
- 1760422991,9781760422998
- File Type
- pdf
- File Size
- 28.2 MiB
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