Graphic design the new basics

Graphic design the new basics

Author
Lupton, EllenPhillips, Jennifer Cole
Publisher
Princeton Architectural Press
Language
English
Edition
2nd edition
Year
2015
Page
261 Seiten zahlreiche Illustrationen
ISBN
9781616893255,9781616893323,9781616894559,1616893257,161689332X
File Type
epub
File Size
54.3 MiB

"A longstanding excellent primer, in an equally excellent updated edition."—Print

Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

• Color
• Texture
• Rhythm and balance
• Hierarchy
• Layers
• Grids
• And much more!

The new revised edition features new chapters on:

• Visualizing data
• Typography
• Modes of representation
• Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.

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