Frugal innovation: how to do better with less

In the global business landscape, increasingly defined by trends such as the sharing economy and the maker movement, companies the world over are facing pressure from consumers, employees and governments to create and deliver first-rate, affordable and sustainable products and services using less energy, less capital and less time. This has led to the development of a new model for business success: frugal innovation or the ability to do more and better with less. In this seminal book on a revolutionary worldwide phenomenon, innovation experts navi radjou and jaideep prabhu chronicle the rise of a frugal economy in the us, europe and japan and show how the world's top companies across sectors american express, ford, ge, ibm, levi strauss, marks and spencer, novartis, pearson, pepsico, renault nissan, siemens and unilever are achieving great success by embedding frugality into their business models and corporate culture. By doing business faster, better and cheaper, these frugal pioneer