High Value, Low Cost: How to Create Profitable Customer Delight

High Value, Low Cost: How to Create Profitable Customer Delight

Author
Plowman, Brian
Publisher
Pitman Publishing;Financial Times Pitman Publ
Language
English
Year
1994
Page
XII, 267 s. : il. ; 24 cm
ISBN
9780273604372,0273604376
File Type
epub
File Size
93.3 KiB

BPM enables companies to meet new challenges on two fronts; the customer and the organization. This text shows how to determine the external factors which wil create market differentiation and develops the three ingredients which together build a differentiating customer proposition. It provides a two-step route map to change the internal capability to achieve corporate transformation.

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