Mastering Global Business Development and Sales Management

Mastering Global Business Development and Sales Management

Author
Thomas A. Cook (Author)
Publisher
CRC Press
Edition
1
Year
2020
ISBN
9781482226232,9781482226249,9780429272370,9781000174281,9781000174274
File Type
pdf
File Size
11.6 MiB

Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.
Shows how to develop a marketing and sales strategy for globalization
Details regional versus country-specific profiles
Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
Provides sales and negotiation skill sets

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