Strategic Integrated Marketing Communication: Theory and Practice
- Author
- Percy, Larry
- Publisher
- Butterworth-Heinemann
- Language
- English
- Year
- 2008
- Page
- xiii, 308 pages) : illustrations (some color
- ISBN
- 9780750679800,9780080878294,0080878296
- File Type
- pdf
- File Size
- 6.3 MiB
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