- Author
- Wang, Jian
- Publisher
- Palgrave Macmillan
- Language
- English
- Year
- 2013
- ISBN
- 9781137361714,9781137361738
- File Type
- epub
- File Size
- 1.3 MiB
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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