- Author
- Trout, JackRies, AlRivkin, Steve
- Publisher
- McGraw-Hill Education
- Language
- English
- Year
- 1996;1997
- Page
- xi, 173 pages
- ISBN
- 0071369198,0070653283,9780070652910,0070652910,9780070653283,9780071369190,9780585053301,0585053308,9781280303975,1280303972
- File Type
- mobi
- File Size
- 376.2 KiB
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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