UnMarketing: Stop Marketing. Start Engaging.

UnMarketing: Stop Marketing. Start Engaging.

Author
Stratten, Scott
Publisher
Wiley
Language
English
Year
2010
Page
256
ISBN
9780470617878,9780470646861,9780470646663,047061787X
File Type
mobi
File Size
520.8 KiB

From one of the leading experts in viral and social marketing-market your business effectively to today's customers For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing , you'll create such a relationship with your customers, and make yourself the logical choice for their needs.

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