- Author
- Bradley, Frank
- Publisher
- Pearson Education; Financial Times Prentice Hall
- Language
- English
- Edition
- 5. ed., Nachdr.
- Year
- 2005;2009
- Page
- XXVII, 408 Seiten: Illustrationen, Diagramme
- ISBN
- 0273686887,9780273686880
- File Type
- File Size
- 6.4 MiB
With a truly international approach and providing cutting edge research material, International Marketing Strategy engages the reader and helps them understand the
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