Doing research in business and management

Doing research in business and management

Author
Saunders, Mark N KLewis, Philip
Publisher
Pearson
Language
English
Edition
Second edition
Year
2017;2018
Page
256 pages: illustrations; 24 cm
ISBN
9781292133522,9781292133539,9781292222318,129213352X
File Type
pdf
File Size
3.3 MiB

Doing Research in Business Management , 2nd edition, by Mark Saunders and Philip Lewis, introduces you to the theory and techniques of research methods in an easy-to-follow and coherent way. The authors' concise writing style, with clear tables and diagrams, brings the subject to life and makes it highly accessible. Covering all the areas of research, from reviewing secondary data or literature, or writing a research proposal, to completing an entire research project, the text guides you through each step with clear explanations and applications of the topic in hand. The 2nd edition includes new and updated features to support your learning throughout the book. Besides helpful 'Definition' and 'Research in practice' boxes, benefit from new resources such Updated to include the latest developments in the field, this text will equip you with the knowledge you need to be able to carry out effective research in business management today.

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