Demand Articulation of Emerging Technologies

Product Description
In todays high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of demand articula¬tion. Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firms challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing various insights into contextual change in innovation. These categories are: defense-centric; commercialization-centric; core competency-centric, innovation wave-centric, and fourth industrial revolution-centric. For each chapter, a specific industrial product is selected for analysis, and the longitudinal dynamics of demand articulation of emerging technologies are analysed.
About the Author
Fumio Kodama is Professor Emeritus at the University of Tokyo, Japan, where he served as Professor in the Research Centre of Advanced Science and Technology. He has also held roles as Director-in-Research at the National Institute of Science and Technology Policy, Japan, and as Visiting Professor of the Kennedy School of Government at Harvard University. He received his PhD in Engineering from the University of Tokyo, and has been a member of the Engineering Academy of Japan since 1993. His publications include the articles Technological Diversification of Japanese Industry (1986) and Technology Fusion and the New Research and Development (1992), and the book Emerging Patterns of Innovation: Sources of Japan's Technological Edge (1995).