International Business

International Business

Author
Minocha, SonalRees, BronwenWall, Stuart
Publisher
Pearson Education Limited
Language
English
Edition
4th edition
Year
2015
Page
xxii, 393 pages: illustrations
ISBN
9781292016689,9781292016719,129201671X
File Type
pdf
File Size
163.8 MiB

We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.

This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

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