- Author
- Fill, ChrisHughes, GrahamFrancesco, Scott De
- Publisher
- FT Press; Pearson Education UK
- Language
- English
- Year
- 20123,2013
- Page
- 417 pages: color illustrations, color portraits
- ISBN
- 9780273760894,0273760890,9780273760917,0273760912
- File Type
- File Size
- 9.4 MiB
This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
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