Bite-sized marketing: realisit solutions for the over-worked librarian

Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices * Benefits of traditional print mediaVisually compelling and easy to read, this book will challenge you to market your library in new and original ways.