Winning Power: Canadian Campaigning in the Twenty-First Century

Campaigns Are Central To The Practice Of Modern Democracy And Integral To Political Participation In The Twenty-first Century. This Book Draws On Decades Of Experience Teaching Political Science And Managing Political Campaigns To Inform Readers About What Goes On Behind The Scenes. Part 1: The Permanent Reality Of Campaigning -- Fundamental Concepts -- Playing By The Rules -- Strategy I: Positioning -- Strategy Ii: Triage And Concentration -- Part 2: The Changing Reality Of Campaigning -- The Technology Of Persuasion -- The Importance Of Money -- The Permanent Campaign -- Going Negative -- Part 3i: Fear And Loathing In Alberta -- Fear And Loathing In Alberta -- Applying The Principles. Tom Flanagan. Includes Bibliographical References And Index. Issued Also In Electronic Format. Text In English.