The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
- Author
- Anne-Sophie Bayle-Tourtoulou, Michel Badoc
- Publisher
- Routledge
- Language
- English
- Edition
- 1
- Year
- 2020
- Page
- 332
- ISBN
- 9781000055528,9781003019978
- File Type
- epub
- File Size
- 1.4 MiB
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