The ETF trend following playbook: profiting from trends in bull or bear markets with exchange traded funds

Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate ""Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing and shows why professionals-and increasingly, individuals-are turning to ETFs.""-Bob Pisani, CNBC Reporter ""Our complex and global financial system has created a powerful need for guideposts for investors and traders alike. Tom Lydon provides an excellent tool to help navigate the current economic environment in a clear, concise, easy-to-understand way.""-John L. Jacobs, EVP and CMO, The NASDAQ OMX Group, Inc. ""There are hundreds of writers, speakers, and advisers clamoring to get a seat aboard the ETF bandwagon. However, if you're looking for genuine insight from a real pioneer, then read Tom Lydon. Not only is Tom's "The ETF Trend Following Playbook "a principled how-to guide for individual investors, it is requisite reading for money managers.""-Gary Gordon, Editor of ETFExpert.com ""Tom Lydon has put together a concise handbook for the active ETF trader outlining the key drivers of successful trend investing. "The ETF Trend Following Playbook"provides sound advice for traders as well as a comprehensive and up-to-date tour of all the ETF world has to offer.""-Scott Burns, Director of ETF Analysis at Morningstar