Restartup: A Founder’s Guide to Crisis Navigation

Yourcompletestartupdownturn survival guide

Duringamarket boom, startupfundingisin abundance.Butwhen a financial crisis hits, investments dry up, making itdifficultfor newer, smaller outfits to survive.During aperiod ofeconomicinstability, thattask might seem even harder.However, acrisis doesn'thave to mean it's time to shut up shop. Restartup shows howit's possible—bychoosing toembrace instabilityandseizingthenew opportunities itprovides—tostay afloat, and eventothrive.

ArunkumarKrishnakumarand Maxson Tee—techinvestor, influencer, blogger, andpodcaster—usecase studies andin-depth interviews with VCs, CEOs, and academicstoflesh-outanecdotalcrisis-survival frameworks. They introduce youto the concepts, toolsandtechniquestohelpyousailthrough an economic storm.

• The money pyramid—understandyourcrisisfinancing options
• Mental Health –drop the societal taboofor the wellbeing of the company and the founders
• Fundraising psychology—go beyond the deck and the propositiontoget inside your investor's head
• Operational efficiencies—know how to cut back but still hold onto your top people
• Embrace the suck—see how a crisis canopen upunexpectedopportunities

Don't let a crisisgo to waste: stop worrying and usethe proven ideas in this book to turninstabilityinto opportunity—and embrace the wild ride to survival and success.