Corporate Heritage Marketing: Using the Past as a Strategic Asset

Author
Angelo Riviezzo, Antonella Garofano and Maria Rosaria Napolitano
Publisher
Routledge
Language
English
Year
2021
ISBN
2020053876,2020053877,9780367764951,9780367764999,9781003167259
File Type
pdf
File Size
1.0 MiB

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