Administracao de Marketing-DarkMode

Administracao de Marketing-DarkMode

Author
Philip Kotler e Kevin Lane Keller
Publisher
Pearson Universidades
Language
Portuguese
Edition
15
Year
2019
Page
896
ISBN
8543024951,9788543024950
File Type
pdf
File Size
556.6 MiB

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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