MANAGING PRODUCT = MANAGING TENSION : Ways to Manage the Pressure and Uncertainty of Managing Products

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT When consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or makers fail to spend enough time reflecting and managing our own emotions. Managing Product = Managing Tension brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products. www.marcabraham.com