- Author
- 扬米·穆恩
- Publisher
- 中信出版社
- Language
- Chinese
- Year
- 2012
- Page
- 240
- ISBN
- 9787508634791
- File Type
- mobi
- File Size
- 348.8 KiB
This book is designed to tell every marketing personnel and enterprise administrators how to reject the mediocrity in actual commercial operation and gain the increasingly fierce commercial competition. The author provides us with the marketing strategies from Google, IKEA, Huggies (infant disposable diaper), and SWATCH, etc.
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