Buying and Selling: The Business of Books in Early Modern Europe

Buying And Selling' Explores The Many Facets Of The Business Of Books Across And Beyond Europe, Adopting The Viewpoints Of Printers, Publishers, Booksellers, And Readers. Essays By Twenty-five Scholars From A Range Of Disciplines Seek To Reconstruct The Dynamics Of The Trade Through A Variety Of Sources. Through The Combined Investigation Of Printed Output, Documentary Evidence, Provenance Research, And Epistolary Networks, This Volume Trails The Evolving Relationship Between Readers And The Book Trade. In The Resulting Picture Of Failure And Success, Balanced Precariously Between Debt-economies, Sale Strategies And Uncertain Profit, Customers Stand Out As The Real Winners. How To Lose Money In The Business Of Books : Commercial Strategies In The First Age Of Print / Andrew Pettegree, Shanti Graheli -- Early Book Printing And Venture Capital In The Age Of Debt : The Case Of Michael Wenssler's Basel Printing Shop (1472-1491) / Lucas Burkart -- Venetian Incunabula For Florentine Bookshops (ca. 1473-1483) / Lorenz Boeninger -- Book Prices In Early Modern Europe : An Economic Perspective / Jeremiah Dittmar -- Privileging The Common Good : The Moral Economy Of Printing Privileges In The Seventeenth-century Dutch Republic / Marius Buning -- The Business Of Browsing In Early Modern English Bookshops / Philip Tromans -- Printing For The Pilgrims: Krakow Seventeenth-century Guidebooks / Justyna Kiliańczyk-zięba -- Book Lotteries As Sale Events For Slow-sellers: The Case Of Amsterdam In The Late Eighteenth Century / Daniel Bellingradt -- Neither Scholar Nor Printer : Luxembourg De Gabiano And The Financial Structure Of Merchant-publishing In Sixteenth-century Lyon / Jamie Cumby -- Editing The Thesaurus Linguae Latinae : Robert Estienne's Dream And Nightmare / Martine Furno -- Large Volumes That Are Bought By Few : Printing And Selling Postils In Early Modern Poland / Magdalena Komorowska -- Buying And Selling In One Trip : Book Barter In Times Of Trouble For Francesco Ciotti's Printing And Bookselling House / Domenico Ciccarello -- The State Of Scottish Bookselling Circa 1800 / Vivienne Dunstan -- Cashing In On Counterfeits : Fraud In The Reformation Print Industry / Drew Thomas -- Men And Books Under Watch : The Brussels' Book Market In The Mid-sixteenth Century Through The Inquisitorial Archives / Renaud Adam -- Beautiful Intellects Should Not Hide : Tte Bookshop Of Luciano Pasini, Bookseller And Publisher Between Perugia And Venice In The Second Half Of The Sixteenth Century / Natale Vacalebre -- Early Modern Shelf Lives : The Context And Content Of George Willer's Music Stock Catalogue Of 1622 / Amelie Roper -- Religion, Learning And Commerce : Daniel Delerpinière, A Protestant Bookseller In Saumur, 1661 / Jean-paul Pittion -- Turning News Into A Business : The Commerce Of Early Newspaper Publishing / Jan Hillgärtner -- Booksellers, Newspaper Advertisements And A National Market For Print In The Seventeenth-century Dutch Republic / Arthur Der Weduwen -- 'without Being Denunced Or Humiliated' : The Purchase Of Books For Religious Communities In New Spain / Idalia Garcia -- Advertising And Selling In Cromwellian Newsbooks / Jason Mcelligott -- Book Bitch To The Rich--the Strife And Times Of The Revd. Dr. Thomas Frognall Dibdin / John A. Sibbald -- Lost In Transaction: Discollecting Incunabula In The Nineteenth And Twentieth Centuries / Falk Eisermann. Edited By Shanti Graheli. Includes Bibliographical References And Indexes.