In this book, Malcolm Gladwell elaborates how we think without thinking and gives answers to the question. Building his case with scenes from a speed dating, the operation of pop music and the shooting of the innocent black, he discovers that choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of ""thin-slicing""-filtering the very few factors that matter from an overwhelming number of variables.
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