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Marketing research
Marketing research
  • PDF
  • English
  • Year: 2017
  • Author: William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin.
Consumer Behaviour in Action
Consumer Behaviour in Action
  • PDF
  • English
  • Year: 2015
  • Author: Peter Ling, Steven D'Alessandro, Hume Winzar
Exploring marketing research
Exploring marketing research
  • PDF
  • English
  • Year: 2016
  • Author: William G. Zikmund; Barry J. Babin
Business Research Methods
Business Research Methods
  • PDF
  • English
  • Year: 2012
  • Author: William G. Zikmund; Adhikari; Jon C. Carr; Barry J. Babin; Mitch Griffin