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A Reader in Marketing Communications
  • PDF
  • English
  • Year: 2005
  • Author: Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz
The SAGE Handbook Of Marketing Ethics
  • PDF
  • English
  • Year: 2021
  • Author: Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor
Integrated Marketing Communications: A Global Brand-Driven Approach
  • PDF
  • English
  • Year: 2022
  • Author: Philip J. Kitchen, Marwa E. Tourky
Social Marketing
  • PDF
  • English
  • Year: 2012
  • Author: Lynne Eagle
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
  • PDF
  • English
  • Year: 2013
  • Author: Philip J. Kitchen
Marketing Metaphors and Metamorphosis
  • PDF
  • English
  • Year: 2008
  • Author: Philip J. Kitchen
The Future of Marketing: Critical 21st Century Perspectives
  • PDF
  • English
  • Year: 2003
  • Author: Philip J. Kitchen
Integrated Brand Marketing and Measuring Returns
  • PDF
  • English
  • Year: 2010
  • Author: Philip J. Kitchen
Integrated Brand Marketing and Measuring Returns
  • PDF
  • English
  • Year: 2010
  • Author: Philip J. Kitchen
Marketing communications : a European perspective
  • PDF
  • Year: 2013
  • Author: Patrick de Pelsmacker; Maggie Geuens; Joeri van den Bergh
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