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Persuasive Imagery: A Consumer Response Perspective
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  • Year: 2003
  • Author: Linda M. Scott, Rajeev Batra
The psychology of design : creating consumer appeal
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  • Year: 2016
  • Author: Rajeev Batra; Colleen M Seifert; Diann Brei (eds.)
Marketing Issues in Transitional Economies
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  • Year: 1999
  • Author: Rajeev Batra (auth.), Rajeev Batra (eds.)
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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  • English
  • Author: Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Advertising Management
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  • Year: 1996
  • Author: Rajeev Batra, John G. Myers, David A. Aaker
Leveraging Consumer Psychology for Effective Health Communications: the Obesity Challenge : The Obesity Challenge
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  • English
  • Year: 2011
  • Author: Rajeev Batra; Victor J. Strecher; Punam Anand Keller
New Frontiers in High-Energy Physics
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  • Year: 1978
  • Author: P. A. M. Dirac (auth.), Arnold Perlmutter, Linda F. Scott (eds.)
On the Path of Albert Einstein
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  • Year: 1979
  • Author: P. A. M. Dirac (auth.), Arnold Perlmutter, Linda F. Scott (eds.)
Recent Developments in High-Energy Physics
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  • Year: 1980
  • Author: P. A. M. Dirac (auth.), Arnold Perlmutter, Linda F. Scott (eds.)