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Positioning Services in Competitive Markets
Positioning Services in Competitive Markets
  • EPUB
  • English
  • Year: 2017
  • Author: Jochen Wirtz, Kristian P Evans;;;
Essentials of Services Marketing
Essentials of Services Marketing
  • PDF
  • English
  • Year: 2022
  • Author: Jochen Wirtz
Services Marketing: People, Technology, Strategy
  • EPUB
  • English
  • Year: 2021
  • Author: Jochen Wirtz, Christopher Lovelock
Services Marketing: People, Technology, Strategy
  • PDF
  • English
  • Year: 2021
  • Author: Jochen Wirtz, Christopher Lovelock
Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
  • PDF
  • English
  • Year: 2016
  • Author: Wirtz, Jochen;Lovelock, Christopher
Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
  • PDF
  • English
  • Year: 2016
  • Author: Jochen Wirtz; Christopher Lovelock