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Understanding the Role of Business Analytics: Some Applications
  • PDF
  • English
  • Year: 2019
  • Author: Hardeep Chahal, Jeevan Jyoti, Jochen Wirtz
Sustainable Business Practices for Rural Development: The Role of Intellectual Capital
Sustainable Business Practices for Rural Development: The Role of Intellectual Capital
  • PDF
  • English
  • Year: 2020
  • Author: Hardeep Chahal, Vijay Pereira, Jeevan Jyoti
Essentials of Services Marketing
Essentials of Services Marketing
  • PDF
  • English
  • Year: 2022
  • Author: Jochen Wirtz
Services Marketing: People, Technology, Strategy
  • EPUB
  • English
  • Year: 2021
  • Author: Jochen Wirtz, Christopher Lovelock
Services Marketing: People, Technology, Strategy
  • PDF
  • English
  • Year: 2021
  • Author: Jochen Wirtz, Christopher Lovelock
Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
  • PDF
  • English
  • Year: 2016
  • Author: Wirtz, Jochen;Lovelock, Christopher
Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
  • PDF
  • English
  • Year: 2016
  • Author: Jochen Wirtz; Christopher Lovelock
Positioning Services in Competitive Markets
Positioning Services in Competitive Markets
  • EPUB
  • English
  • Year: 2017
  • Author: Jochen Wirtz, Kristian P Evans;;;
Services marketing
Services marketing
  • PDF
  • English
  • Year: 2010
  • Author: Lovelock, Christopher H.; Wirtz, Jochen
Essentials of Services Marketing
Essentials of Services Marketing
  • PDF
  • English
  • Year: 2018
  • Author: Jochen Wirtz, Christopher H. Lovelock
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