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Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
  • PDF
  • German
  • Year: 2009
  • Author: Carsten Baumgarth, Martin Eisend, Heiner Evanschitzky
B-to-B-Markenführung
B-to-B-Markenführung
  • PDF
  • German
  • Year: 2018
  • Author: Carsten Baumgarth
Marketingforschung
Marketingforschung
  • PDF
  • German
  • Year: 1999
  • Author: Carsten Baumgarth; Michael Bernecker
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
  • PDF
  • English
  • Year: 2019
  • Author: Martin Eisend, Alfred Kuss
Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre
Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre
  • PDF
  • German
  • Year: 2017
  • Author: Martin Eisend, Alfred Kuß
Handbuch Kunst-Unternehmens-Kooperationen
Handbuch Kunst-Unternehmens-Kooperationen
  • PDF
  • German
  • Year: 2016
  • Author: Carsten Baumgarth (editor); Berit Sandberg (editor)
Advances in Advertising Research IX
Advances in Advertising Research IX
  • PDF
  • English
  • Year: 2018
  • Author: Verolien Cauberghe, Liselot Hudders, Martin Eisend
Transfer Pricing in Germany : Translation of Important Law and Regulations
Transfer Pricing in Germany : Translation of Important Law and Regulations
  • PDF
  • English
  • Year: 2011
  • Author: Carsten Kratzer; Martin Blesgen
Transfer Pricing in Germany: Translation of important law and regulations
Transfer Pricing in Germany: Translation of important law and regulations
  • PDF
  • English
  • Year: 2011
  • Author: Carsten Kratzer; Martin Blesgen (editors)
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